“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers” – Brian Solis
Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Think of social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.
 – Kaplan, Andreas M.; Michael Haenlein (2010). “Users of the world, unite! The challenges and opportunities of Social Media”