Social Media Marketing
08.04.09
One definition of Social Media Marketing, or SMM, comes from Wikepedia.
Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blog's, LinkedIn, Facebook, Flickr and YouTube.
In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees).
Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community web sites.
Social media marketing has two important aspects:
(1) Adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services.
(2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues.
According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council "Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations."
One World Social Media can help you to create and define a social media marketing strategy. One we determine this strategy, we can help to implement and integrate the tools necessary to execute this strategic plan and make it into a reality.
