Facebook verses Twitter: a breakdown of 2010 social demographics

The good folks at Digital Surgeons put together this great graph showing the demographic statistics (and a few fun facts) for both Facebook and Twitter. I also broke it down into chart format for easy comparison:

Demographic Facebook Twitter
Total Users 500 million 106 million
People aware of Facebook 88% 87%
Log in Everyday 41% 27%
Log in via mobile device 30% 37%
Follow a brand 40% 25%
Brand follower purchase from brand 51% 67%
Update stats everyday 12% 52%
Located outside United States 70% 60%
Gender
·Men 46% 48%
·Women 54% 52%
Income
·$150K or more 4% 4%
·$100K to $150K 7% 7%
·$76K to $100K 12% 15%
·$51K to $75K 30% 23%
·$26K to $50K 34% 33%
·$0 to $25K 13% 17%
Age
·55 plus 7% 9%
·45 to 54 12% 17%
·35 to 44 18% 27%
·26 to 34 23% 30%
·18 to 25 29% 13%
·13 to 17 11% 4%
Education
·Other 29% 17%
·College Grad 22% 28%
·In College 28% 48%
·High School 21% 7%

 

It is really neat to see this. It clearly shows that Twitter has an older demographic. But, as Digital Surgeons points out, “Facebook is much larger with 500 million users compared to Twitter’s 106 million, but did you know that 52 percent of Tweeters update their status every day while only 12 percent of Facebook users do the same? How about the fact that half of Twitter’s users are in college compared to only 28 percent of Facebook users.”

Data via Digital Surgeons

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