Three social media tips for the holidays

For the majority of retail channels, the two biggest sales months of the year are in the holiday season months of November and December. Are your Social Media channels making the most of this holiday season? If not, you may be missing out on a huge opportunity. Recent studies have proven Social Media to be a driving force in influencing purchase decisions creating huge potential for socially savvy brands. According to word-of-mouth marketing firm Mr. Youth, 66% of social media users who made a Black Friday/Cyber Monday purchase did so as a direct result of social media interactions with brands, family members or friends. With as many as 86% of social media users making or receiving holiday gift recommendations, looking to conversations on social media has become an integral part of consumer buying behavior. One that cannot be ignored. To help you capitalize on this holiday season and drive sales for your brand, we’ve listed three tips to make sure you are making the most of your holiday social media presence. Give Your Audience Something to Talk About Kick-start conversations by providing them with visually compelling content about your product. If your audience is already a fan of a specific product or feature, you have just armed them with an advertisement that they can share with their friends and recommend your product. You can also provide real life examples of user feedback to jump-start the conversations that are driving purchase decisions. Engage Your Audience Social media is most effective when you create conversations between you and your audience rather than using it as a broadcast channel to promote your product. Get...

Facebook verses Twitter: a breakdown of 2010 social demographics

The good folks at Digital Surgeons put together this great graph showing the demographic statistics (and a few fun facts) for both Facebook and Twitter. I also broke it down into chart format for easy comparison: Demographic Facebook Twitter Total Users 500 million 106 million People aware of Facebook 88% 87% Log in Everyday 41% 27% Log in via mobile device 30% 37% Follow a brand 40% 25% Brand follower purchase from brand 51% 67% Update stats everyday 12% 52% Located outside United States 70% 60% Gender ·Men 46% 48% ·Women 54% 52% Income ·$150K or more 4% 4% ·$100K to $150K 7% 7% ·$76K to $100K 12% 15% ·$51K to $75K 30% 23% ·$26K to $50K 34% 33% ·$0 to $25K 13% 17% Age ·55 plus 7% 9% ·45 to 54 12% 17% ·35 to 44 18% 27% ·26 to 34 23% 30% ·18 to 25 29% 13% ·13 to 17 11% 4% Education ·Other 29% 17% ·College Grad 22% 28% ·In College 28% 48% ·High School 21% 7%   It is really neat to see this. It clearly shows that Twitter has an older demographic. But, as Digital Surgeons points out, “Facebook is much larger with 500 million users compared to Twitter’s 106 million, but did you know that 52 percent of Tweeters update their status every day while only 12 percent of Facebook users do the same? How about the fact that half of Twitter’s users are in college compared to only 28 percent of Facebook users.” Data via Digital...