How Social Media Drives Lead Generation

If you’re still not sure social media is worth the investment, try this one for size: According to a May survey by virtual events provider Unisfair, social media is now the number one emerging channel for lead gen among tech marketers. And while that could seem somewhat skewed based on their occupation, the point is this – social media delivers qualified leads. While the conversations, brand awareness and friends make you feel good, that’s not the power of social media. The power of social media is that it connects you to qualified leads and puts more money into your bank account. According to the Unisfair survey, 66 percent of respondents said lead generation their greatest concern for the year. The findings seem to match R2integrated’s April survey that found 61 percent of respondents were after lead generation, as well as HubSpot’s report that Twitter usage could double monthly leads for SMBs. In case you need a recap: Social media = leads. Why is social media such an effective lead generation tool? Simple. It Distributes Your Content: When you put content on your Web site, no one but your current customers or prospects see it. When you upload that same content to Facebook, to YouTube, to StumbleUpon, to Flickr, to Twitteryou take advantage of larger and larger networks. Networks that have thousands of active users who are there to consume and share content. The more people who see it, the more brand awareness you earn, and the more people who will be driven back to your Web site and placed in a conversion funnel that you create. You Pick Up Sitting Duck Clients: Stop what you’re doing and go to Twitter Search. Click on the Advanced Search option (or just click that...

Three social media tips for the holidays

For the majority of retail channels, the two biggest sales months of the year are in the holiday season months of November and December. Are your Social Media channels making the most of this holiday season? If not, you may be missing out on a huge opportunity. Recent studies have proven Social Media to be a driving force in influencing purchase decisions creating huge potential for socially savvy brands. According to word-of-mouth marketing firm Mr. Youth, 66% of social media users who made a Black Friday/Cyber Monday purchase did so as a direct result of social media interactions with brands, family members or friends. With as many as 86% of social media users making or receiving holiday gift recommendations, looking to conversations on social media has become an integral part of consumer buying behavior. One that cannot be ignored. To help you capitalize on this holiday season and drive sales for your brand, we’ve listed three tips to make sure you are making the most of your holiday social media presence. Give Your Audience Something to Talk About Kick-start conversations by providing them with visually compelling content about your product. If your audience is already a fan of a specific product or feature, you have just armed them with an advertisement that they can share with their friends and recommend your product. You can also provide real life examples of user feedback to jump-start the conversations that are driving purchase decisions. Engage Your Audience Social media is most effective when you create conversations between you and your audience rather than using it as a broadcast channel to promote your product. Get...

If you’re not using social media, you’re putting your business behind the eight ball

Social Media Strategist Bardi Toto said it right when she was quoted as saying “If you’re not using social media, you’re putting your business behind the eight ball” In this article, she helps a financial planner and an eye doctor to use social media and that are beginning to see the effects. We see that clients are starting to “wake up” and know they need social media but are still unsure of how to use it. We show them how to use it efficiently and effectively. If your business is selling products and/or services, social media marketing is an important marketing channel that will increase your visibility in the social community. Studies have shown that people are now going to the web and learning and studying more and more about these products or services BEFORE they actually buy. Part of their research is also reading other comments and looking for companies that are transparent , contribute and participate in social settings. We help incorporate social media into clients or company’s existing content strategy. This allows us to do three things; shifting conversations to a different medium; allowing for easier updating of content; and reaching a wider audience. We show them how they can be communicating more efficiently with people and how it ties into their existing content and how social media can drive static web content to new...

Using Social Media Marketing to get people talking about your brand

Word of mouth advertising has always been the best (and cheapest) form or advertising and now with social media tools such as twitter and Facebook, it is even easier to help people spread the word for just about anything, even your brand. In a survey last year by Nielsen online, they showed that 34% or respondents completely trusted something when it came from a recommendation from someone that they knew. Think about it, if your friend come in talking very positive about a service or product and you have the slightest bit of interest in it, you will probably ask who makes it or where do I get one. I know I am like that. So if your company or business has a product or service and people talk about it off line, then I would be to your advantage to get them to talk about it online as well. Say you own a restaurant and you meet the guests and they have a wonderful meal. Let them know your restaurant is on Facebook and share the page with everyone that comes in. Now, your customers can share their experience with you and other customers online. Now their friends will see it and be like, “hmmmm, maybe we should go to that restaurant Jim was talking about last week…”. And here are some amazing statistics on Facebook. With numbers like these, you should make sure you take advantage of Facebook and other social media platforms for your company or business. People on Facebook * More than 400 million active users * 50% of our active users log on to...

Book Promotion with Social Media

Well, you finally got your book published after years of work. Today is the day. You get your blog going, a twitter account up and running and a Facebook fan page going and wallah!!!! – nothing happens (Click for audio of crickets in the background…) Below is a clip of Chris Brogan, a very great social marketing expert, talking about how authors can use social media to promote their books. You need to wait for the right opportunity to introduce your book to people in social media just like in real life. You cannot just come out and say “I am the author of this great book!” Its like walking into a Starbucks and walking up to a table of three people you don’t know and without saying hi or anything else, you say “I am the author of this great book!” ummmmm – Security! Take time to be in conversations, build relationships and trust. Then when your new contacts are interested in you, they will then ask, “Hey, what do you do?” – “Well, I am the author of this great book!” – “Oh yeah, tell me more….” – now doesn’t that seem like it will work a little...

How effective is word of mouth marketing to your product or brand?

Do you think social media is a waste of time when it comes to marketing your product? Most large companies are jumping on the social media bandwagon as they are seeing the benefits for their products or brands. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. But, interestingly enough, only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders. Here are some statistics that got my attention on the power of word of mouth marketing and social media marketing: In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010) 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009) Consumers say that word of mouth is still the number one influence in their electronics (43.7%) and apparel (33.6%) purchases. (Retail Advertising and Marketing Association/BIGresearch Study, December 2009) Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia. (AdAge, April, 2008) 61% of people rely on user reviews for product information or research before a buying decision is made. (Razorfish, 2008) “Person like me” still most trusted source for information about a company and, therefore,...