What is Social Media Marketing

“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers” – Brian Solis Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Think of social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”[1] Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate. [1] – Kaplan, Andreas M.; Michael Haenlein (2010). “Users of the world, unite! The challenges and opportunities of Social...

Search Engine Optimization - SEO

Along with Social Media Optimization (SMO), One World Social Media also helps businesses with “white hat” Search Engine Optimization (SEO) for their web sites and blog’s. It is important to gain visibility on the major search engines so people can find you. Getting highly ranked on the major search engines such as Google, Bing and Yahoo is still one of the best and cheapest ways to gain customers and clients to your web site to sell your products or services. We will analyze your business needs and determine the “keywords” that are right for you AND are actually being searched...