DIY SEO Keywords- Do It Yourself Search Engine Optimization

DIY SEO Keywords- Do It Yourself Search Engine Optimization

SEO – ooooohhhhhhhh ahhhhhhhhhhh – this buzzword short for Search Engine Optimization is not as difficult to understand as many lead you to believe. In this post, I will take some of the mysteries out of another term SEO folks use, keywords. Here is a hypothetical exercise for you: If you could be of service to my next door neighbor, what would they search for on google to find you? Use a few words such as: “spiritual coaching in los angeles” Just rattle off a bunch of them that sort of make sense to what you do and the services you provide. Then we can group some together and the next step is to look on Google to find out what people are “actually searching for”. The purpose of the keyword exercise is to find “search terms” of the work that you do or the products you sell that people are looking for. There is one big takeaway here I would like to get across to you – There is no reason to focus on being in the number one spot for a set of search terms that no one is looking for. The next thing we would need to do is to determine the correct keywords to use based off of your product/services, the search volume and the competition score. These next steps are for a different day, or a future blog post, or you can click here to contact us and we can take it away. (Of course there is a lot more to SEO than what I mentioned above, I was just laying the groundwork for you). And the final point, why does this...

Keyword Selection Tips for Websites and Blogs

Great – you now have that new website or blog. Fantastic.  How are people going to find you now? Sure, you can post it to your hearts delight to Facebook for all your friends to see. But what about people outside your network, how will they find it. You can pay for advertising and traffic, that works. But you can also spend some quality time thinking what you are promoting and how people will find your site. One of the first questions I ask my clients is: “If I were a customer and sat down at my computer and typed into the search bar at Google some words or phrases, what are the words that best describe your business/product/service I could type in?” This usually gets them thinking and they go off and really put some time into this exercise and come back with huge lists. So we take the next step, we sort through these huge lists and pick a few “Keyword Phrases” that best describe their business/product/service. Now we need to see if anyone is actually looking for these keyword phrases. A recent client gave me a big list and we looked at the following keyword phrase that described his business – “Curing addictions, food cravings and overweight”. So when we looked at the monthly volume for this, we saw that no one was searching on this term (in yellow). But we did see where there were some other possibilities (in green). Now what we do is look through this list and pick the keyword (s) we want to target. I like to pick one with decent...