Three social media tips for the holidays

For the majority of retail channels, the two biggest sales months of the year are in the holiday season months of November and December. Are your Social Media channels making the most of this holiday season? If not, you may be missing out on a huge opportunity. Recent studies have proven Social Media to be a driving force in influencing purchase decisions creating huge potential for socially savvy brands. According to word-of-mouth marketing firm Mr. Youth, 66% of social media users who made a Black Friday/Cyber Monday purchase did so as a direct result of social media interactions with brands, family members or friends. With as many as 86% of social media users making or receiving holiday gift recommendations, looking to conversations on social media has become an integral part of consumer buying behavior. One that cannot be ignored. To help you capitalize on this holiday season and drive sales for your brand, we’ve listed three tips to make sure you are making the most of your holiday social media presence. Give Your Audience Something to Talk About Kick-start conversations by providing them with visually compelling content about your product. If your audience is already a fan of a specific product or feature, you have just armed them with an advertisement that they can share with their friends and recommend your product. You can also provide real life examples of user feedback to jump-start the conversations that are driving purchase decisions. Engage Your Audience Social media is most effective when you create conversations between you and your audience rather than using it as a broadcast channel to promote your product. Get...

How to ask your friends to not make public your “Comments and Likes” on Facebook

Facebook has now made it so your comments and likes on your friends and families posts are made public for everyone to see. If you would rather keep your likes and comments on Facebook to your local network, please cut and paste the following text to your status. Hopefully your friends will follow the simple instructions. Will keep you updated as more information becomes available. Text to post: Please do me a favor and move your mouse over my name here, wait for the box to load and then move your mouse over the “Subscribed” link. Then uncheck the “Comments and Likes”. I would really rather that my comments on friends and families posts not be made public, thank You! Then re-post this if you don’t want your every single move posted on the right side in the “Ticker Box” for everyone to see! I’m posting this not only for myself, but also so that my friends and family will know to ask others to do the same if they would not like their every move on Facebook...

Facebook verses Twitter: a breakdown of 2010 social demographics

The good folks at Digital Surgeons put together this great graph showing the demographic statistics (and a few fun facts) for both Facebook and Twitter. I also broke it down into chart format for easy comparison: Demographic Facebook Twitter Total Users 500 million 106 million People aware of Facebook 88% 87% Log in Everyday 41% 27% Log in via mobile device 30% 37% Follow a brand 40% 25% Brand follower purchase from brand 51% 67% Update stats everyday 12% 52% Located outside United States 70% 60% Gender ·Men 46% 48% ·Women 54% 52% Income ·$150K or more 4% 4% ·$100K to $150K 7% 7% ·$76K to $100K 12% 15% ·$51K to $75K 30% 23% ·$26K to $50K 34% 33% ·$0 to $25K 13% 17% Age ·55 plus 7% 9% ·45 to 54 12% 17% ·35 to 44 18% 27% ·26 to 34 23% 30% ·18 to 25 29% 13% ·13 to 17 11% 4% Education ·Other 29% 17% ·College Grad 22% 28% ·In College 28% 48% ·High School 21% 7%   It is really neat to see this. It clearly shows that Twitter has an older demographic. But, as Digital Surgeons points out, “Facebook is much larger with 500 million users compared to Twitter’s 106 million, but did you know that 52 percent of Tweeters update their status every day while only 12 percent of Facebook users do the same? How about the fact that half of Twitter’s users are in college compared to only 28 percent of Facebook users.” Data via Digital...

Proof That Facebook Means Business

Facebook has fully permeated popular culture across the planet. But this is not some flash-in-the-pan phenomenon—and it’s not just for kids. Consider these interesting factoids: Nearly half of Facebook users over age 35: A significant 48% of Facebook users are over age 35 (iStrategyLabs), putting to rest the idea that Facebook is just for college kids. Facebook marketing on the rise: More than 75% of marketers plan on increasing their use of Facebook in 2010, according to the 2010 Social Media Marketing Industry Report. There are more than 3 million active Facebook business pages. Mass consumer adoption of Facebook: 141 million unique U.S. visitors trafficked Facebook in June 2010, up 11 million from the prior month and nearly double from a year ago (ComScore). With more than 500 million users, Facebook reports that more than half use the site daily. Facebook users spend more money: People who spend the most time on Facebook also spend the most money online, according to ComScore. Small businesses are dominant players: Small businesses are cashing in quickly on social media and Facebook. Surprisingly, half of small businesses using social media say lead generation is its top benefit (Small Business Marketing Forecast 2010). Source: Social Media Examiner Dear Fellow Marketer; Are you using Facebook but not getting the results you hoped for? Could you use some guidance and fresh ideas? Yes, the allure of Facebook is strong: Direct connections with customers (and prospects) who were previously unreachable. This means greater exposure and more business opportunities—all without the enormous costs of traditional marketing. And given this economy, who doesn’t want more business! But if you’re...

Using Social Media Marketing to get people talking about your brand

Word of mouth advertising has always been the best (and cheapest) form or advertising and now with social media tools such as twitter and Facebook, it is even easier to help people spread the word for just about anything, even your brand. In a survey last year by Nielsen online, they showed that 34% or respondents completely trusted something when it came from a recommendation from someone that they knew. Think about it, if your friend come in talking very positive about a service or product and you have the slightest bit of interest in it, you will probably ask who makes it or where do I get one. I know I am like that. So if your company or business has a product or service and people talk about it off line, then I would be to your advantage to get them to talk about it online as well. Say you own a restaurant and you meet the guests and they have a wonderful meal. Let them know your restaurant is on Facebook and share the page with everyone that comes in. Now, your customers can share their experience with you and other customers online. Now their friends will see it and be like, “hmmmm, maybe we should go to that restaurant Jim was talking about last week…”. And here are some amazing statistics on Facebook. With numbers like these, you should make sure you take advantage of Facebook and other social media platforms for your company or business. People on Facebook * More than 400 million active users * 50% of our active users log on to...