Using Social Media Marketing to get people talking about your brand

Word of mouth advertising has always been the best (and cheapest) form or advertising and now with social media tools such as twitter and Facebook, it is even easier to help people spread the word for just about anything, even your brand. In a survey last year by Nielsen online, they showed that 34% or respondents completely trusted something when it came from a recommendation from someone that they knew. Think about it, if your friend come in talking very positive about a service or product and you have the slightest bit of interest in it, you will probably ask who makes it or where do I get one. I know I am like that. So if your company or business has a product or service and people talk about it off line, then I would be to your advantage to get them to talk about it online as well. Say you own a restaurant and you meet the guests and they have a wonderful meal. Let them know your restaurant is on Facebook and share the page with everyone that comes in. Now, your customers can share their experience with you and other customers online. Now their friends will see it and be like, “hmmmm, maybe we should go to that restaurant Jim was talking about last week…”. And here are some amazing statistics on Facebook. With numbers like these, you should make sure you take advantage of Facebook and other social media platforms for your company or business. People on Facebook * More than 400 million active users * 50% of our active users log on to...

Five Levels of Brand Recognition

Some people believe that branding is marketing. Branding is not marketing. It is, however, an integral part of your marketing strategy. It is a crucial function of how your product, service or business interacts with clients, prospects, vendors, employees, and anyone else with whom your product, service or business comes in contact with. Branding creates an image. And, proper branding will create consumer loyalty. For example, what beer do you drink? What clothing store do you prefer? What’s your favorite brand of automobile? Take this exercise a step further. What image comes to mind when you think of the Yahoo? Macy’s? Wal-Mart? Chances are that, unless you’ve had a bad experience at one of these stores, your perception is a result of branding strategy. There are said to be 5 levels of brand recognition: Brand Rejection If someone associates your brand with something negative, they will purposely avoid your product. Have you ever experienced bad service somewhere and swore you’d never return to that chain? Have any of your customers said that about your business? Create a logo and slogan that is filled with great benefits to your customer and put that on everything. If public opinion is turning against you or your product, launch a campaign to alter it. Brand Non-recognition This is where your customers simply don’t recognize your brand… probably because it is not clearly differentiated from competitors. Boldly state your product or service’s benefits. Always include the full trademark name whenever you refer to your product. Be willing to create brand names for your products or services, just like you’ve done for your own business....

What is your brand communicating to your customers?

I was recently writing a business plan for a client and was in the business model section. They have a killer brand, and some great products such as merchandise and products. They are building great brand equity and are doing very good. Then I asked them “What does your brand communicate?” This question got me thinking about a company I owned. We made the best, according to my customers, all natural cleaning products. And that’s what we wanted the brand Seaside Naturals to convey to our customers; we have the best all natural products out there. So now I have a chance to sit back and think, what as a business owner did I do to support this brand communication? For instance, if your brand conveys high quality, you should be constantly testing your products against other products on the market to make sure yours are the best. You also should put your money where your mouth is and give a guarantee – if they are the best no one should take you up on this guarantee, and if they do, well, you need to find out why. So I ask you, what does your brand communicate to your customer; low cost, better selection, high quality? And if so, what are you doing in your business to make sure what you are communicating is the...