Facebook verses Twitter: a breakdown of 2010 social demographics

The good folks at Digital Surgeons put together this great graph showing the demographic statistics (and a few fun facts) for both Facebook and Twitter. I also broke it down into chart format for easy comparison: Demographic Facebook Twitter Total Users 500 million 106 million People aware of Facebook 88% 87% Log in Everyday 41% 27% Log in via mobile device 30% 37% Follow a brand 40% 25% Brand follower purchase from brand 51% 67% Update stats everyday 12% 52% Located outside United States 70% 60% Gender ·Men 46% 48% ·Women 54% 52% Income ·$150K or more 4% 4% ·$100K to $150K 7% 7% ·$76K to $100K 12% 15% ·$51K to $75K 30% 23% ·$26K to $50K 34% 33% ·$0 to $25K 13% 17% Age ·55 plus 7% 9% ·45 to 54 12% 17% ·35 to 44 18% 27% ·26 to 34 23% 30% ·18 to 25 29% 13% ·13 to 17 11% 4% Education ·Other 29% 17% ·College Grad 22% 28% ·In College 28% 48% ·High School 21% 7%   It is really neat to see this. It clearly shows that Twitter has an older demographic. But, as Digital Surgeons points out, “Facebook is much larger with 500 million users compared to Twitter’s 106 million, but did you know that 52 percent of Tweeters update their status every day while only 12 percent of Facebook users do the same? How about the fact that half of Twitter’s users are in college compared to only 28 percent of Facebook users.” Data via Digital...

Just because someone is on facebook, they are not a social media expert

When defining a social media strategy for a company or business, to be successful it more often than not requires some knowledge of media, internet marketing and a knowledge of the technologies available. There is a great quote I heard someone mention, “Would you hire an intern to oversee execution of your print ads because they’ve read a lot of magazines?” At One World Social Media, we carefully construct a personalized social media campaign specifically for your business, product or service from years of experience in media and internet marketing. Let us help you...

If you’re not using social media, you’re putting your business behind the eight ball

Social Media Strategist Bardi Toto said it right when she was quoted as saying “If you’re not using social media, you’re putting your business behind the eight ball” In this article, she helps a financial planner and an eye doctor to use social media and that are beginning to see the effects. We see that clients are starting to “wake up” and know they need social media but are still unsure of how to use it. We show them how to use it efficiently and effectively. If your business is selling products and/or services, social media marketing is an important marketing channel that will increase your visibility in the social community. Studies have shown that people are now going to the web and learning and studying more and more about these products or services BEFORE they actually buy. Part of their research is also reading other comments and looking for companies that are transparent , contribute and participate in social settings. We help incorporate social media into clients or company’s existing content strategy. This allows us to do three things; shifting conversations to a different medium; allowing for easier updating of content; and reaching a wider audience. We show them how they can be communicating more efficiently with people and how it ties into their existing content and how social media can drive static web content to new...

To blog or not to blog should not be a question

We get the question all the time – “Should we have a company blog?” We always say yes and explain all the benefits of having a blog. But were our recommendations correct, real and able to be backed up by hard figures that showed the benefits of a company having a blog? We wanted to know. Recently, we began looking at the metrics of companies that have a blog verses ones that don’t and were quite amazed with the statistics. Blogging is showing to be a benefit to businesses that sell to consumers (B2C) as well as businesses that focus sales to other businesses (B2B). As we suspected, there is a dramatic increase in monthly leads for businesses that blog and sell to consumers. But we were surprised with the amount of median monthly leads that businesses selling to other businesses benefited from blogging as well. This is a strong indicator that B2B should have a blogging presence. But what social media channels are most effective whether your business focuses on B2B or B2C? As suspected, the businesses that focus on consumer are having great success using Facebook and business to business companies have more success using LinkedIn, which is more of a business oriented network. But both B2B and B2C companies have the second most success in acquiring customers using a company blog. The next question we get a lot is how often to blog. While we feel it is up to the business owners how often they think their blog needs updating, we wanted to see how often businesses were blogging. According to HubSpot, the sweet spot...

Proof That Facebook Means Business

Facebook has fully permeated popular culture across the planet. But this is not some flash-in-the-pan phenomenon—and it’s not just for kids. Consider these interesting factoids: Nearly half of Facebook users over age 35: A significant 48% of Facebook users are over age 35 (iStrategyLabs), putting to rest the idea that Facebook is just for college kids. Facebook marketing on the rise: More than 75% of marketers plan on increasing their use of Facebook in 2010, according to the 2010 Social Media Marketing Industry Report. There are more than 3 million active Facebook business pages. Mass consumer adoption of Facebook: 141 million unique U.S. visitors trafficked Facebook in June 2010, up 11 million from the prior month and nearly double from a year ago (ComScore). With more than 500 million users, Facebook reports that more than half use the site daily. Facebook users spend more money: People who spend the most time on Facebook also spend the most money online, according to ComScore. Small businesses are dominant players: Small businesses are cashing in quickly on social media and Facebook. Surprisingly, half of small businesses using social media say lead generation is its top benefit (Small Business Marketing Forecast 2010). Source: Social Media Examiner Dear Fellow Marketer; Are you using Facebook but not getting the results you hoped for? Could you use some guidance and fresh ideas? Yes, the allure of Facebook is strong: Direct connections with customers (and prospects) who were previously unreachable. This means greater exposure and more business opportunities—all without the enormous costs of traditional marketing. And given this economy, who doesn’t want more business! But if you’re...

Using Social Media Marketing to get people talking about your brand

Word of mouth advertising has always been the best (and cheapest) form or advertising and now with social media tools such as twitter and Facebook, it is even easier to help people spread the word for just about anything, even your brand. In a survey last year by Nielsen online, they showed that 34% or respondents completely trusted something when it came from a recommendation from someone that they knew. Think about it, if your friend come in talking very positive about a service or product and you have the slightest bit of interest in it, you will probably ask who makes it or where do I get one. I know I am like that. So if your company or business has a product or service and people talk about it off line, then I would be to your advantage to get them to talk about it online as well. Say you own a restaurant and you meet the guests and they have a wonderful meal. Let them know your restaurant is on Facebook and share the page with everyone that comes in. Now, your customers can share their experience with you and other customers online. Now their friends will see it and be like, “hmmmm, maybe we should go to that restaurant Jim was talking about last week…”. And here are some amazing statistics on Facebook. With numbers like these, you should make sure you take advantage of Facebook and other social media platforms for your company or business. People on Facebook * More than 400 million active users * 50% of our active users log on to...

How a Web Site goes from Concept to Reality

A lot of clients ask me “What is the process of creating a website?” The way we work here at One World Social Media is not to tell you what WE would like to see, we find out what YOU like and then work with YOU to customize it to make it user friendly, Search Engine Optimized SEO and had the Branding required to promote your service, product or business. For example, my good friend Greg S. Reid, was looking for a fresh new look for his web site. I first asked him to show me a few web sites he liked. After he showed me the one he really liked, I took it and moved some things around and added his personal information to individualize it for his business model, he is a keynote speaker, best selling author and film director. So he had certain products and services he offered. Here is the original mock up of what the first revision of the mock up looked like. Once this was established, several meetings with the client took place where they expressed their likes and dislikes. This is important to know exactly what you want for you site. Since this site will be a reflection of you and your brand, only you know what is going to work and what is not. From there I take the notes from the meeting and come up with second mock up reflecting these changes – all the time keeping in consideration Search Engine Optimization (SEO), keywords to use and ease of user interaction. Finally, one the client is happy and all edits...

Keyword Selection Tips for Websites and Blogs

Great – you now have that new website or blog. Fantastic.  How are people going to find you now? Sure, you can post it to your hearts delight to Facebook for all your friends to see. But what about people outside your network, how will they find it. You can pay for advertising and traffic, that works. But you can also spend some quality time thinking what you are promoting and how people will find your site. One of the first questions I ask my clients is: “If I were a customer and sat down at my computer and typed into the search bar at Google some words or phrases, what are the words that best describe your business/product/service I could type in?” This usually gets them thinking and they go off and really put some time into this exercise and come back with huge lists. So we take the next step, we sort through these huge lists and pick a few “Keyword Phrases” that best describe their business/product/service. Now we need to see if anyone is actually looking for these keyword phrases. A recent client gave me a big list and we looked at the following keyword phrase that described his business – “Curing addictions, food cravings and overweight”. So when we looked at the monthly volume for this, we saw that no one was searching on this term (in yellow). But we did see where there were some other possibilities (in green). Now what we do is look through this list and pick the keyword (s) we want to target. I like to pick one with decent...