DIY SEO Keywords- Do It Yourself Search Engine Optimization

DIY SEO Keywords- Do It Yourself Search Engine Optimization

SEO – ooooohhhhhhhh ahhhhhhhhhhh – this buzzword short for Search Engine Optimization is not as difficult to understand as many lead you to believe. In this post, I will take some of the mysteries out of another term SEO folks use, keywords. Here is a hypothetical exercise for you: If you could be of service to my next door neighbor, what would they search for on google to find you? Use a few words such as: “spiritual coaching in los angeles” Just rattle off a bunch of them that sort of make sense to what you do and the services you provide. Then we can group some together and the next step is to look on Google to find out what people are “actually searching for”. The purpose of the keyword exercise is to find “search terms” of the work that you do or the products you sell that people are looking for. There is one big takeaway here I would like to get across to you – There is no reason to focus on being in the number one spot for a set of search terms that no one is looking for. The next thing we would need to do is to determine the correct keywords to use based off of your product/services, the search volume and the competition score. These next steps are for a different day, or a future blog post, or you can click here to contact us and we can take it away. (Of course there is a lot more to SEO than what I mentioned above, I was just laying the groundwork for you). And the final point, why does this...

Gmail Running Low on Storage Space – Easy Ways to Search for Large Attachments and Old Messages

Search GMAIL for Large Attachments You used to have to be a mathematician to search for large files in your gmail by typing in something like this – “size:10000000”. Now, however, you can use a more modern form to easlity search for files using “m” for megabytes and “k” for kilobytes. To search GMAIL for emails with attachments 15MB – size:15m This will search for all emails that have an attachement of 15MegaBytes. You can also search for emails that have attachements in a range of sizes: To search GMAIL for emails with attachments larger that 5MB but smaller than 8MB – larger_than:5m smaller_than:8M You can also search for older files with the date modifier. For instance, if you wanted to search for older files use this: To search GMAIL for emails older than 1 year ago – older_than:1y Here are other modifiers to fine tune your date searching after: before: older: newer: This will preform a search for messages sent or received during a certain period of time (using the date format YYYY/mm/dd) Example: after:2010/07/01 before:2010/07/04 Output: Will give the following results: Messages sent between July 1, 2010 and July 4, 2010. older_than newer_than Example: newer_than:5d Output: Finds messages sent within the last five...

How Social Media Drives Lead Generation

If you’re still not sure social media is worth the investment, try this one for size: According to a May survey by virtual events provider Unisfair, social media is now the number one emerging channel for lead gen among tech marketers. And while that could seem somewhat skewed based on their occupation, the point is this – social media delivers qualified leads. While the conversations, brand awareness and friends make you feel good, that’s not the power of social media. The power of social media is that it connects you to qualified leads and puts more money into your bank account. According to the Unisfair survey, 66 percent of respondents said lead generation their greatest concern for the year. The findings seem to match R2integrated’s April survey that found 61 percent of respondents were after lead generation, as well as HubSpot’s report that Twitter usage could double monthly leads for SMBs. In case you need a recap: Social media = leads. Why is social media such an effective lead generation tool? Simple. It Distributes Your Content: When you put content on your Web site, no one but your current customers or prospects see it. When you upload that same content to Facebook, to YouTube, to StumbleUpon, to Flickr, to Twitteryou take advantage of larger and larger networks. Networks that have thousands of active users who are there to consume and share content. The more people who see it, the more brand awareness you earn, and the more people who will be driven back to your Web site and placed in a conversion funnel that you create. You Pick Up Sitting Duck Clients: Stop what you’re doing and go to Twitter Search. Click on the Advanced Search option (or just click that...

Three social media tips for the holidays

For the majority of retail channels, the two biggest sales months of the year are in the holiday season months of November and December. Are your Social Media channels making the most of this holiday season? If not, you may be missing out on a huge opportunity. Recent studies have proven Social Media to be a driving force in influencing purchase decisions creating huge potential for socially savvy brands. According to word-of-mouth marketing firm Mr. Youth, 66% of social media users who made a Black Friday/Cyber Monday purchase did so as a direct result of social media interactions with brands, family members or friends. With as many as 86% of social media users making or receiving holiday gift recommendations, looking to conversations on social media has become an integral part of consumer buying behavior. One that cannot be ignored. To help you capitalize on this holiday season and drive sales for your brand, we’ve listed three tips to make sure you are making the most of your holiday social media presence. Give Your Audience Something to Talk About Kick-start conversations by providing them with visually compelling content about your product. If your audience is already a fan of a specific product or feature, you have just armed them with an advertisement that they can share with their friends and recommend your product. You can also provide real life examples of user feedback to jump-start the conversations that are driving purchase decisions. Engage Your Audience Social media is most effective when you create conversations between you and your audience rather than using it as a broadcast channel to promote your product. Get...

What is Social Media Marketing

“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers” – Brian Solis Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Think of social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”[1] Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate. [1] – Kaplan, Andreas M.; Michael Haenlein (2010). “Users of the world, unite! The challenges and opportunities of Social...

Search Engine Optimization - SEO

Along with Social Media Optimization (SMO), One World Social Media also helps businesses with “white hat” Search Engine Optimization (SEO) for their web sites and blog’s. It is important to gain visibility on the major search engines so people can find you. Getting highly ranked on the major search engines such as Google, Bing and Yahoo is still one of the best and cheapest ways to gain customers and clients to your web site to sell your products or services. We will analyze your business needs and determine the “keywords” that are right for you AND are actually being searched...

Social Media for Nonprofits It’s all in the story

In the early beginnings of a nonprofit, there is usually the story of one visionary or team of people that have a huge passion for something that means so much to them. I recently met the one of the founders of Make-A-Wish Frank Shankwitz and became inspired about what he did, and it was because of the story he told. The Make-A-Wish Foundation began in 1980 when a 7-year-old Phoenix, Arizona boy with leukemia wanted to be a police officer. A group of officers from the Arizona Department of Public Safety granted Chris Greicius his wish by giving him a custom-made uniform, helmet, badge, and even a helicopter ride. The Foundation’s first donation was $15 from a grocery store manager. He pulled the money from his wallet after Shankwitz, who was working off-duty as an undercover security officer at the store, told him about the story of Chris and how they made the boys last days full of joy and that if this one boy’s wish could create such happiness, maybe they could do the same for other children. This story started one of the most beloved foundations in existence today. To read more about the first wish, please click here. What story does your nonprofit have, and how can you connect with the right people to tell this story to build awareness and donations. With the tools and the popularity of social media, you can begin to craft your story over Facebook, Twitter and other platforms to engage your audience and make them supporters. Done right, these new supporters will re-tell your story to their network of friends...

How to ask your friends to not make public your “Comments and Likes” on Facebook

Facebook has now made it so your comments and likes on your friends and families posts are made public for everyone to see. If you would rather keep your likes and comments on Facebook to your local network, please cut and paste the following text to your status. Hopefully your friends will follow the simple instructions. Will keep you updated as more information becomes available. Text to post: Please do me a favor and move your mouse over my name here, wait for the box to load and then move your mouse over the “Subscribed” link. Then uncheck the “Comments and Likes”. I would really rather that my comments on friends and families posts not be made public, thank You! Then re-post this if you don’t want your every single move posted on the right side in the “Ticker Box” for everyone to see! I’m posting this not only for myself, but also so that my friends and family will know to ask others to do the same if they would not like their every move on Facebook...

Entrepreneurs can change the world!!!

A friend shared this video and it made me happy. I have been in quite a very generative space since December and notice I have not posted on my blog in awhile. But I realized that by being an entrepreneur (and having spell check) i am helping so many people realize their dreams, discovering their goals and sharing with them new possibilities. I love being an...