When writing content for your company blog, make sure your content is Rich in your Niche and that you keep posting frequently. What is meant by this is you should write about what you do most of the time, your expertise, your
service, giving advice to your followers. For instance, I like to put up post in areas where my clients seem to be stuck or I see an area that needs further explanation in the field of business development and social media marketing. I will rarely write about how to re-pot your daisy’s or paint the fender of a 1998 Acura. Keep writing about your niche, why you are in business.
Another point is to write frequently. I know I am guilty of this myself, as the days seem to fly by and I do not post as much as I would like. But this is where setting an hour a week to read something new in your industry then write a post about it may be handy. Your doing two things at once, learning and sharing. Just remember, a stale blog is worse than no blog at all. Itdoes not look good for you and your business.