Facebook verses Twitter: a breakdown of 2010 social demographics

The good folks at Digital Surgeons put together this great graph showing the demographic statistics (and a few fun facts) for both Facebook and Twitter. I also broke it down into chart format for easy comparison: Demographic Facebook Twitter Total Users 500 million 106 million People aware of Facebook 88% 87% Log in Everyday 41% 27% Log in via mobile device 30% 37% Follow a brand 40% 25% Brand follower purchase from brand 51% 67% Update stats everyday 12% 52% Located outside United States 70% 60% Gender ·Men 46% 48% ·Women 54% 52% Income ·$150K or more 4% 4% ·$100K to $150K 7% 7% ·$76K to $100K 12% 15% ·$51K to $75K 30% 23% ·$26K to $50K 34% 33% ·$0 to $25K 13% 17% Age ·55 plus 7% 9% ·45 to 54 12% 17% ·35 to 44 18% 27% ·26 to 34 23% 30% ·18 to 25 29% 13% ·13 to 17 11% 4% Education ·Other 29% 17% ·College Grad 22% 28% ·In College 28% 48% ·High School 21% 7%   It is really neat to see this. It clearly shows that Twitter has an older demographic. But, as Digital Surgeons points out, “Facebook is much larger with 500 million users compared to Twitter’s 106 million, but did you know that 52 percent of Tweeters update their status every day while only 12 percent of Facebook users do the same? How about the fact that half of Twitter’s users are in college compared to only 28 percent of Facebook users.” Data via Digital...

Just because someone is on facebook, they are not a social media expert

When defining a social media strategy for a company or business, to be successful it more often than not requires some knowledge of media, internet marketing and a knowledge of the technologies available. There is a great quote I heard someone mention, “Would you hire an intern to oversee execution of your print ads because they’ve read a lot of magazines?” At One World Social Media, we carefully construct a personalized social media campaign specifically for your business, product or service from years of experience in media and internet marketing. Let us help you...

If you’re not using social media, you’re putting your business behind the eight ball

Social Media Strategist Bardi Toto said it right when she was quoted as saying “If you’re not using social media, you’re putting your business behind the eight ball” In this article, she helps a financial planner and an eye doctor to use social media and that are beginning to see the effects. We see that clients are starting to “wake up” and know they need social media but are still unsure of how to use it. We show them how to use it efficiently and effectively. If your business is selling products and/or services, social media marketing is an important marketing channel that will increase your visibility in the social community. Studies have shown that people are now going to the web and learning and studying more and more about these products or services BEFORE they actually buy. Part of their research is also reading other comments and looking for companies that are transparent , contribute and participate in social settings. We help incorporate social media into clients or company’s existing content strategy. This allows us to do three things; shifting conversations to a different medium; allowing for easier updating of content; and reaching a wider audience. We show them how they can be communicating more efficiently with people and how it ties into their existing content and how social media can drive static web content to new...

To blog or not to blog should not be a question

We get the question all the time – “Should we have a company blog?” We always say yes and explain all the benefits of having a blog. But were our recommendations correct, real and able to be backed up by hard figures that showed the benefits of a company having a blog? We wanted to know. Recently, we began looking at the metrics of companies that have a blog verses ones that don’t and were quite amazed with the statistics. Blogging is showing to be a benefit to businesses that sell to consumers (B2C) as well as businesses that focus sales to other businesses (B2B). As we suspected, there is a dramatic increase in monthly leads for businesses that blog and sell to consumers. But we were surprised with the amount of median monthly leads that businesses selling to other businesses benefited from blogging as well. This is a strong indicator that B2B should have a blogging presence. But what social media channels are most effective whether your business focuses on B2B or B2C? As suspected, the businesses that focus on consumer are having great success using Facebook and business to business companies have more success using LinkedIn, which is more of a business oriented network. But both B2B and B2C companies have the second most success in acquiring customers using a company blog. The next question we get a lot is how often to blog. While we feel it is up to the business owners how often they think their blog needs updating, we wanted to see how often businesses were blogging. According to HubSpot, the sweet spot...