Three social media tips for the holidays

For the majority of retail channels, the two biggest sales months of the year are in the holiday season months of November and December. Are your Social Media channels making the most of this holiday season? If not, you may be missing out on a huge opportunity. Recent studies have proven Social Media to be a driving force in influencing purchase decisions creating huge potential for socially savvy brands. According to word-of-mouth marketing firm Mr. Youth, 66% of social media users who made a Black Friday/Cyber Monday purchase did so as a direct result of social media interactions with brands, family members or friends. With as many as 86% of social media users making or receiving holiday gift recommendations, looking to conversations on social media has become an integral part of consumer buying behavior. One that cannot be ignored. To help you capitalize on this holiday season and drive sales for your brand, we’ve listed three tips to make sure you are making the most of your holiday social media presence. Give Your Audience Something to Talk About Kick-start conversations by providing them with visually compelling content about your product. If your audience is already a fan of a specific product or feature, you have just armed them with an advertisement that they can share with their friends and recommend your product. You can also provide real life examples of user feedback to jump-start the conversations that are driving purchase decisions. Engage Your Audience Social media is most effective when you create conversations between you and your audience rather than using it as a broadcast channel to promote your product. Get...

What is Social Media Marketing

“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers” – Brian Solis Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Think of social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”[1] Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate. [1] – Kaplan, Andreas M.; Michael Haenlein (2010). “Users of the world, unite! The challenges and opportunities of Social...

How to ask your friends to not make public your “Comments and Likes” on Facebook

Facebook has now made it so your comments and likes on your friends and families posts are made public for everyone to see. If you would rather keep your likes and comments on Facebook to your local network, please cut and paste the following text to your status. Hopefully your friends will follow the simple instructions. Will keep you updated as more information becomes available. Text to post: Please do me a favor and move your mouse over my name here, wait for the box to load and then move your mouse over the “Subscribed” link. Then uncheck the “Comments and Likes”. I would really rather that my comments on friends and families posts not be made public, thank You! Then re-post this if you don’t want your every single move posted on the right side in the “Ticker Box” for everyone to see! I’m posting this not only for myself, but also so that my friends and family will know to ask others to do the same if they would not like their every move on Facebook...

Entrepreneurs can change the world!!!

A friend shared this video and it made me happy. I have been in quite a very generative space since December and notice I have not posted on my blog in awhile. But I realized that by being an entrepreneur (and having spell check) i am helping so many people realize their dreams, discovering their goals and sharing with them new possibilities. I love being an...